Besides that, the Australian-based performance company is also looking to include a number of less expensive, smaller cars in its lineup to give the brand a mass appeal, reports Drive. Other changes at HSV include a renewed interest in alternative fuels, such as LPG and diesel. While traditionally HSV has been associated with big petrol V8 engines, the company is hoping to expand this brand image to appeal to a wider range of performance enthusiasts, who may not want a large performance sedan.
Friday, December 19, 2008
HSV consider to expand new halo and entry-level models
GM's Australian performance arm, Holden Special Vehicles, had capped production of its Corvette LS7-powered HSV W427 super-saloon at just 200 units. Now, the performance division is pondering a new halo car that would be price below the limited-edition W427 but that would remain a permanent fixture in its lineup. The interest in the 505hp (375kW) HSV W427, which is based on the Holden Commodore, has inspired the company to branch out to expand its range. The W427 is currently selling for around AUD$150,000 ($102,000) in Australia, however HSV hopes to build a new model that would compete with European sports cars in the AUD$100,000 ($70,000) range once the production run of the W427 is completed.
Besides that, the Australian-based performance company is also looking to include a number of less expensive, smaller cars in its lineup to give the brand a mass appeal, reports Drive. Other changes at HSV include a renewed interest in alternative fuels, such as LPG and diesel. While traditionally HSV has been associated with big petrol V8 engines, the company is hoping to expand this brand image to appeal to a wider range of performance enthusiasts, who may not want a large performance sedan.
Besides that, the Australian-based performance company is also looking to include a number of less expensive, smaller cars in its lineup to give the brand a mass appeal, reports Drive. Other changes at HSV include a renewed interest in alternative fuels, such as LPG and diesel. While traditionally HSV has been associated with big petrol V8 engines, the company is hoping to expand this brand image to appeal to a wider range of performance enthusiasts, who may not want a large performance sedan.
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