Sime Darby to handle Porsche brand in Malaysia

Porsche Asia Pacific Pte Ltd has signed a Letter of Intent (LOI) to appoint Sime Darby the sole and exclusive importer of Porsche cars in Malaysia. The LOI outlines that Sime Darby will assume full responsibility for the importation, distribution, sales, marketing, PR and after sales service for Porsche cars in Malaysia. This also includes the right to appoint dealers and service centres.