Bertone, one of the most famous design houses in Europe had lost all its contracts, had a big operation to sustain, and went into bankruptcy protection. However, Bertone is re-emerging. The manufacturing division, heavy with overhead, was stripped away from the styling studio, which is still owned by the Bertone family but operated independently. And its new business development director is keen to get the design house back on track.Bertone is also considering putting the BAT 11 into limited production. The Alfa 8C-based concept car was shown near the Geneva show last March after conflicting reports of its cancellation, and is now headlining the Meadow Brook Concours d'Eleance. The vehicle was originally built as a one-off for our friend Gary Kaberle, but if Bertone can get enough orders in place beforehand, the company would consider a small run of 25-50 examples. In the meantime, it's going to focus on rebuilding its reputation and on the 20 design projects it currently has under way for automakers in Europe and China, as well as shipyards and aerospace companies.
No comments:
Post a Comment