Honda officials said that the company will launch a new brand in China, Li Nian in collaboration with the Guangzhou Honda Automobile unit. Li Nian Launch is scheduled for 2010, but Honda has already submitted the first of this brand concept to the showroom in Beijing. This Hatchback built on the platform model Honda Fit (Jazz), and equipped with a 1.8 - litre petrol engine.
Despite the fact that the head office in Japan, Honda controls the whole process, cars produced under the new brand will be sold only in China.
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