Hyundai Genesis Coupe to debut in Super Bowl ad

Hyundai has released its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday. The two 30-second ads are both variations on the same theme -- what Hyundai calls "the Epic Lap". The ads will feature music from cellist Yo-YoMa, with the Genesis Coupe pulling some dance moves too. The real driving acrobatics are performed by race car driver Rhys Millen, a Pike's Peak record holder.

Rhetorical ads aside, the upcoming Genesis Coupe, which will be offered with either a 210-horsepower (220 with premium fuel) 2.0L turbocharged four or a 306 hp 3.8L V6 driving the rear wheels. Considering how cool Hyundai's other Genesis Coupe commercials have been, we're looking forward to seeing this one too. You can count us among the millions of viewers who'll be tuning into the big game on Sunday, Feb. 1st, regardless of who happens to be playing.

GReddy Prepped Genesis Coupe 2.0 Turbo with 350HP

In less than a month's time, the annual SEMA Show in Las Vegas will play host to all things aftermarket including an array of specially tuned models such as the "GReddy X Gen Street Genesis Coupe". Working in conjunction with Hyundai, the folks over at GReddy are preparing a modified version of the entry-level Genesis Coupe with the 2.0-liter turbocharged four-cylinder engine. The Japanese tuner's goal is to increase output from 210HP and 223 lb-ft of torque to 350HP and 320 lb-ft with a 0-60mph time under six seconds.

Mechanically, the Genesis Coupe benefits from an upgraded turbo, a large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension, six-piston front and four-piston rear brake calipers and various other mods.

In terms of styling, GReddy offerings will include an lip spoiler, carbon fiber hood, rear wing, Volk Racing G2 alloy wheels shod in Toyo performance tires plus special graphics.

The coupe's interior will feature a set of Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

According to GReddy, all of the parts designed for the Genesis Coupe show car are planned to be released as a production kit while the firm also plans to make additional engine modifications, pushing output closer to 500 HP.

Beyond Redline Genesis Coupe passes 300hp

Beyond Redline has released its own turbo kit that utilizes a V-Band adapter that allows different turbos to be fitted while retaining the stock manifold. The company currently has a prototype manufactured and claims that almost any Garrett turbo can fit. After installing the adapter, fitting a GT30 turbo, 600cc injectors, tuning it with an AEM FIC and running 16 pounds of boost, they pulled off a 306 hp and 245 lb-ft run on a Dynojet, and later put out 344 hp to the rear wheels.

However the kit is still in development stage, therefore Beyond Redline has not announced the price for the complete package. For those who chose the 3.8-liter V6 Genesis Coupe, SeoulfulRacing already has a supercharged, 430-hp version for sale across the Pacific and hopes to bring that kit to the States in the near future.

Three Genesis Coupe from Hyundai during SEMA show

Hyundai has unveiled their three Hyundai Genesis coupes during the SEMA show. All these models are showing the Korean brand's rear-wheel drive architecture.

Ryhs Millen Racing Genesis Coupe is the first coupe we will let to introduce. The car comes with a 2.0 liter 4-banger mated to a turbocharger and a HKS sequential transmission to manage the extra fly-wheel spin. Hyundai calls this a "fully functioning race car" that is track-ready, with a turbocharger courtesy of Turbonetics and all body panels replaced by carbon-fiber.

Secondly comes the Street Concepts take on the Genesis Coupe, with long-time Hyundai tuner Shawn Williams cloaking this 3.8 liter V6 with his Stealth Fighter conceptual design, which includes camouflage (black) paint.

The last coupe is from the HKS. Another 2.0 liter turbo, this time with HKS's own turbocharger and its Hipermax III "fully adjustable" suspension.