Thursday, November 25, 2010

Star Motorcycles


According to Star Motorcycles, it remains king of the hill among metric cruisers (might as well lump Victory in there) in America. Since 2007 the Yamaha sub-brand has maintained its position as “the second most recommended brand,” coming in behind you know who (Harley).

Contributing to Star’s success is its big-bore custom-style Raider, winner of our Mainstream Chopper Shootout. The turnkey custom theme seems a safe bet these days.

Industry data provided by Star shows that 73% of the mid-size cruiser segment consists of custom-style cruisers. We only have to look to Honda’s surprisingly popular Fury as some hard evidence to support this dat

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